Oscar of Sweden

Oscar of Sweden

Oscar of Sweden is a family owned company that creates shirts for the modern and fashion forward men. We have worked with craft, quality and style since 1949.

Only shirts
since 1949

We have worked with only shirts for over 60 years. And we are still dedicated to the details.

Working with shirts, shirts and even more shirts for over 60 years, we know how to get things done and to get them just right. Our designers have always had a common purpose: to create the perfect shirt. Founded in 1949, it was run from a small basement in textile town Borås on the Swedish west coast. With focus on only shirts it gradually grew larger over the years. Owners and siblings Per and Ewa Åhman started out early, pressing collars and cutting threads under their father’s watch. They soon learned the necessity of putting consideration and thought into every part of the work. Today our quality shirts are sold all over the world but are still designed in Borås, Sweden.

It takes hard work, passion and precision, to create the perfect shirt. We should know, we’ve been doing this for more than 60 years. We carry our history with pride and always work with quality and style. We put consideration and thought into every part of the work, simply believing in shirts that fit, no matter the occasion. We are dedicated to the details. Every fit, cut, pattern and seam must be excellent. There’s nothing left to chance. You can both see and feel, that you’re wearing a shirt from Oscar of Sweden. Therefore we put great emphasis on choice of fabrics, buttons and thread, to weaving techniques and washing of textiles. We provide everything between linen and chambray. There are no special occasions because each occasion itself is unique and requires the right shirt. However, our shirts fit most occasions; work, party, wedding, funeral or other times when you’ll need to look proper, sporty, preppy, stylish or just relaxed.



Oscar of Sweden makes shirts with a twist. Some of them are timeless and classic, while others are trendy and seasonal. All our collections are made with focus on craftsmanship, design, quality and perfect fit.

Shirts first, everything else is accessories…

No matter if you frequent clubs or farmers’ markets, if you ­excel in knowledge of watches or beard combs: you do so in the ­search of something out of the ordinary. An urban summer is an experience that neither shoes, nor trousers or hats can fully express. To truly make a mark a man needs ­something special.

Since 1949 Oscar of Sweden have been dedicated to one thing, and one thing only, shirts. We could go on for hours about how we use rare cotton, handpicked from the Gossy­pium Barbadense­­ plant or the skills and craftsmanship needed to construct the ultimate collar. But you will notice all those things the second you put on a shirt from Oscar of Sweden. Instead, kick-start the season by exploring our latest designs for the star of that urban summer – you in a shirt.


Our limited collection 1949 is a tribute
to our history and heritage.

1949 – The Art of Materials

’1949’ unites high quality fabrics with sober design. The collection pays tribute to our history and heritage.

1949 is a limited collection that unites high quality fabrics with sober design. It’s the unique blend of post-war Swedish craftsmanship and sartorial flair. A sophisticated and personal approach to iconic shirts with clean aesthetics. Each shirt is crafted by the finest and most exquisite materials available. 1949 is all about the art of materials.

The collection tribute to our history and heritage. We go back to our roots, back to 1949 and the small textile town Borås, Sweden. We carry our history with pride. For our 1949 collection we use some of the world’s finest textiles. Read more about what fabric we use for 1949 in our Shirt guide.


Pictures from the collection

The Shirt Guide

Here you'll find all you need to know about our shirts.

Find your perfect fit

The inspiration from the Italian way of working with size and different fits, enables us to offer shirts that fit even better. We don’t compromise. With twice as many sizes to choose from, it becomes easier to find the perfect fit. The added sizes 37, 39, 41, 43, 45 and 47 reduce the gap between our sizes. This means your shirt will fit perfectly, even if you need to go up or down a size.



Cuffs and Buttons

We only select high quality buttons, carefully matched with the fabrics.

With colours, luster, thickness, structure and different sizes, buttons can change and define the appearance of a shirt. For example we use mother of pearl buttons in our ‘1949’ collection. Mother of pearl gives the button a cold luster and deep white shade. If you don’t fancy bold accessories, choose a shirt with coloured buttons. If you go without a tie, buttons become more distinguished and important.

To know how many buttons is appropriate to leave unbuttoned, the thumb rule is to look at the distance between the buttons. If there is a short distance with few inches between them, it’s easier to button up the top two buttons, without feeling naked.

And then we have the cuffs. Our recommendation is to choose a shirt with cuffs that matches your body type. For example, if you have skinny arms, you may fit better in a shirt with two buttons on the cuffs. In case you loose a cufflink while travelling, always keep a sewing kit with an extra button with you, and you’ll be fine.


Our fabrics

  • Sea island

    Sea Island is the most precious, desirable and rare cotton, handpicked from the Gossypium Barbadense-plant. The cotton is processed and inspected by experts after removing all fragments of soil, sand, leaves and stalks. All of these aspects leave us with a fabric with a very high yarn count that’s supple, lightweight and soft but with a great tear resistance, making it the obvious choice for our luxury line of shirts. Sea Island is a fabric with extra-long fibers, reaching 39 mm, which is double the length of standard cottons. It’s the most precious, desirable and rare cotton, handpicked from the Gossypium Barbadense-plant. The handpicking leads to fewer imperfections in the yarn and gives the fabric a softer finish. Sea Island represents only 0,0004 % of the total global cotton production.

  • Giza 45 & Giza 87

    The Egyptian cotton that we use for the 1949 collection is Giza 45 and Giza 87; precious cotton cultivated by the River Nile. The weather condition is ideal for producing the best cotton in the world. Giza 45 is cultivated in a small area on the east Nile and considered the ”Queen" of all types of Egyptian cotton. It has an extremely long fiber length of 36 mm. Giza 45 represents only 0,4% of the total Egyptian cotton production. The cotton is hand picked not to avoid chemical products. The famous cotton Giza 87 has unique characteristics such as notably long staple length and a soft and silky feel. It has an fiber length of 36 mm, same as Giza 45. Giza 87 represents only 1,5 % of the total Egyptian cotton production. Giza 87 is famous for it’s fine luster and whiteness. The cotton is hand picked not to avoid chemical products.

Get in touch

Would you like to get to know us better? Then it’s now time to take the first step and call us or send an email immediately. Regardless of what you choose, here you’ll find the right person to contact.

Oscar of Sweden AB
Klintegatan 12, 506 40 Borås, Phone: +46 (0) 33-10 85 80
Customer Service: Phone: +46 (0) 33-20 55 32  /  Email: info@oscarofsweden.se

Per Åhman
Export Manager
Office: +46 33 20 55 30
Cell: +46 705 36 12 22
Email: per@oscarofsweden.se