Oscar of Sweden is a family owned company that creates shirts for the modern and fashion forward men. We have worked with craft, quality and style since 1949.
We have worked with only shirts for over 60 years. And we are still dedicated to the details.
Working with shirts, shirts and even more shirts for over 60 years, we know how to get things done and to get them just right. Our designers have always had a common purpose: to create the perfect shirt. Founded in 1949, it was run from a small basement in textile town Borås on the Swedish west coast. With focus on only shirts it gradually grew larger over the years. Owners and siblings Per and Ewa Åhman started out early, pressing collars and cutting threads under their father’s watch. They soon learned the necessity of putting consideration and thought into every part of the work. Today our quality shirts are sold all over the world but are still designed in Borås, Sweden.
It takes hard work, passion and precision, to create the perfect shirt. We should know, we’ve been doing this for more than 60 years. We carry our history with pride and always work with quality and style. We put consideration and thought into every part of the work, simply believing in shirts that fit, no matter the occasion. We are dedicated to the details. Every fit, cut, pattern and seam must be excellent. There’s nothing left to chance. You can both see and feel, that you’re wearing a shirt from Oscar of Sweden. Therefore we put great emphasis on choice of fabrics, buttons and thread, to weaving techniques and washing of textiles. We provide everything between linen and chambray. There are no special occasions because each occasion itself is unique and requires the right shirt. However, our shirts fit most occasions; work, party, wedding, funeral or other times when you’ll need to look proper, sporty, preppy, stylish or just relaxed.
Oscar of Sweden makes shirts with a twist. Some of them are timeless and classic, while others are trendy and seasonal. All our collections are made with focus on craftsmanship, design, quality and perfect fit.
Our fall and winter collection consists of the essential shirts for your wardrobe.
It is easy to develop an unhealthy relationship to shirts. Shirts never let you down and make you look well dressed at all times. One simply can’t live without them. So, how many shirts does a man need to maintain a respectable wardrobe?
The answer is: The essentials.
If you love shirts, you literally could never have too many. The fall & winter collection consists of essential shirts for the classic yet modern man. We take pride in creating perfect shirts with patterns, colours, cuts and materials that fit. No matter the occasion.
Important to impress
There are seven days in a week and five of them you work to live or live for work. Therefore a man’s wardrobe should include classic shirts to use during working hours. The keywords are; professional, neat and appropriate. To be o the safe side, use formal white or blue shirts that reflect the significance of the occasion. Refine and define your office outfit with elegant work wear pieces that signals power and success.
Casual & personal
To pull off the casual look, there are hardly any restrictions at all. The keyword is confidence. Aesthetics are important, but comfort is king. Dressing up is all about achieving the extra sharp appeal, while dressing down is an opportunity to enjoy textures, colours and patterns. Patterns add instant punch to your look while remaining classic at heart. Pair any bold shirt together with your favourite personal accessories or a hat.
Masculine & seasonal
In fall and winter you’ll need shirts appropriate for chilly temperatures. The signature garment for the fall and winter season is of course the flannel. But you better forget everything that associates flannel with lumberjacks and grunge. These shirts are the result of a combination between sports luxe and outdoors. They are made from soft woven fabric with the best imaginable quality. The flannel provides warmth without weight for the cosy and masculine look.
Dress up to look sharp
The shirt may be the most basic of all fashion items but it’s also the most essential. Weekend nights out require garments with the right amount of fashion forwardness, for the man about town approach. Combine a modern and thoughtfully designed shirt with a blazer, a handkerchief or bowtie and you are ready to hit the town.
’1949’ unites high quality fabrics with sober design. The collection pays tribute to our history and heritage.
1949 is a limited collection that unites high quality fabrics with sober design. It’s the unique blend of post-war Swedish craftsmanship and sartorial flair. A sophisticated and personal approach to iconic shirts with clean aesthetics. Each shirt is crafted by the finest and most exquisite materials available. 1949 is all about the art of materials.
The collection tribute to our history and heritage. We go back to our roots, back to 1949 and the small textile town Borås, Sweden. We carry our history with pride. For our 1949 collection we use some of the world’s finest textiles. Read more about what fabric we use for 1949 in our Shirt guide.
Sea Island is the most precious, desirable and rare cotton, handpicked from the Gossypium Barbadense-plant. The cotton is processed and inspected by experts after removing all fragments of soil, sand, leaves and stalks. All of these aspects leave us with a fabric with a very high yarn count that’s supple, lightweight and soft but with a great tear resistance, making it the obvious choice for our luxury line of shirts. Sea Island is a fabric with extra-long fibers, reaching 39 mm, which is double the length of standard cottons. It’s the most precious, desirable and rare cotton, handpicked from the Gossypium Barbadense-plant. The handpicking leads to fewer imperfections in the yarn and gives the fabric a softer finish. Sea Island represents only 0,0004 % of the total global cotton production.
The Egyptian cotton that we use for the 1949 collection is Giza 45 and Giza 87; precious cotton cultivated by the River Nile. The weather condition is ideal for producing the best cotton in the world. Giza 45 is cultivated in a small area on the east Nile and considered the ”Queen" of all types of Egyptian cotton. It has an extremely long fiber length of 36 mm. Giza 45 represents only 0,4% of the total Egyptian cotton production. The cotton is hand picked not to avoid chemical products. The famous cotton Giza 87 has unique characteristics such as notably long staple length and a soft and silky feel. It has an fiber length of 36 mm, same as Giza 45. Giza 87 represents only 1,5 % of the total Egyptian cotton production. Giza 87 is famous for it’s fine luster and whiteness. The cotton is hand picked not to avoid chemical products.
Would you like to get to know us better? Then it’s now time to take the first step and call us or send an email immediately. Regardless of what you choose, here you’ll find the right person to contact.
Oscar of Sweden AB
Klintegatan 12, 506 40 Borås, Phone: +46 (0) 33-10 85 80
Customer Service: Phone: +46 (0) 33-20 55 32 / Email: email@example.com